Sean Looi Says

This is from the Master Replicas newsletter...
"For 2006, Master Replicas currently has 7 categories of products:

Elite Editions (EE)
Limited Editions (LE)
Collectors Editions (CE)
Signature Editions (SE)
Studio Scale
Force FX (FX)
Scaled Replicas (minis)

We'd like to clarify the difference between the Elite Edition, Limited Edition, and Collectors Edition. Here's a quick summary:

Elite Edition (EE) - Available to Collector's Society members only and will be constructed from the most premium materials available.

Limited Edition (LE) - Available through http://www.masterreplicas.com/ and will have a numbered plaque with an edition size cap. It has the same construction as the current Limited Editions. Select International Distributor partners will be provided with a very small quantity of the Limited Editions to help reduce some of the international shipping costs.

Collectors Edition (CE) - In response to our customer requests for a less expensive/ "costuming"/more youth accessible prop replica. Available through our retail partners and will be unlimited. Collectors Edition replicas will uphold the high quality appearance but will use slightly different materials so that they can be priced lower.

There has been a lot of concern regarding the new Limited Edition/Collectors Edition strategy. Here are some key things to know regarding why we have a new Limited Edition/ Collectors Edition strategy:

- When the Limited Edition version of an item sells out, then it will be gone for good. Through the Collectors Edition, new collectors will be able to still collect popular character's prop replicas for many years to come, long after the Limited Editions have sold out.

- Collector's with a Limited Edition will have a collectible that's part of a capped edition run. We hope to keep the edition runs for the 2006 products tighter than 2005 and hope that this will help maintain and improve the value of the Limited Edition replicas.

We hope that this will help clarify the new Limited Edition/Collectors Edition strategy for 2006, and provide our customers with the greatest amount of choice when purchasing their favorite prop replica."